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The Century of the Self 4/4 parts
The Century of the Self 4/4 parts
Date: 13 Nov 2009, 16:02
Adam Curtis' acclaimed series examines the rise of the all-
consuming self against the backdrop of the Freud dynasty.

To many in both politics and business, the triumph of the
self is the ultimate expression of democracy, where power
has finally moved to the people. Certainly the people may
feel they are in charge, but are they really? The Century of
the Self tells the untold and sometimes controversial story
of the growth of the mass-consumer society in Britain and
the United States. How was the all-consuming self created,
by whom, and in whose interests?

The Freud dynasty is at the heart of this compelling social
history. Sigmund Freud, founder of psychoanalysis; Edward
Bernays, who invented public relations; Anna Freud,
Sigmund's devoted daughter; and present-day PR guru and
Sigmund's great grandson, Matthew Freud.

Sigmund Freud's work into the bubbling and murky world of
the subconscious changed the world. By introducing a
technique to probe the unconscious mind, Freud provided
useful tools for understanding the secret desires of the
masses. Unwittingly, his work served as the precursor to a
world full of political spin doctors, marketing moguls, and
society's belief that the pursuit of satisfaction and
happiness is man's ultimate goal.


 
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